Our expertise (from A-Z)

A is for agility. That’s how we operate.

B is for branding. Building a brand that people love takes hard work. We roll up our sleeves and dive right in.

C is for client-centred collaboration. We’re part of your team for day one, championing you so you can win.

D is for design (and digital). We believe in building things that actually address the problems you’re facing, not using a one-size-fits-all approach.

E is for external communications. Whether it’s creating buzz, managing issues or crises, we do that . E is also for events. We help you figure out what to say and how to say it. 

F is for focus. We focus on your needs, and target audiences. Need focus groups or other market research? We got you.

G is for great work. Yes, we do that.

H is for human-centred. We put people at the centre of everything we design and build, so it meets their needs and resonates.

I is for issues management, integrated and influencers. Got a problem or need your message amplified? We can help with that.

J is for job design.  We’ve got you if you need help hiring the right communications, service design, marketing or strategy person with the skills you’re looking for.  

K is for knowledge. We go wide and deep.

L is for (attentive) listening. Tired of blindly being told what you need? We start by listening to you. We also listen to what people are saying about you and use that to inform what we do for you.

M is for media (relations, training, and monitoring).  M is also for measurement.  Need help measuring your results and reporting on them or building internal media capacity? We can do that.

N  is for newsmakers. Need a press release that reporters will read and REPORT ON? Yep, we do that too, in fact we can do publicity for you from start to finish.

O is for optimizing. It’s how we like to work.

P is for planning, and programs. Need a communications plan or program that will work? We do that too.

Q is for questions. We ask the hard ones so you don’t have to.

R is for robust. That’s part of our process.

S is for strategy, sustainability, social media and stakeholders. We develop strategies that your organization can deliver on for years to come. Organizational sustainability is important to us.

T is for training. We’ve got over 20 years of training experience. Whether you’re trying to figure out how to improve your writing, give great presentations, or to speak to the media.

U  is for unlimited potential. That’s how we approach every project.

V is for visioning. Developing visions collaboratively that your employees can get behind is something we excel at.

W is for writing (and editing). C’mon, we came up with a fun A-Z for you to read.

X  is for Malcolm.  Okay we ran out of ideas.  But we’re a cultural powerhouse that’s actively equity-focused and anti-racist. Want to tear down bias or gauge your organizational culture? We can help.

Y is for you. We believe in working with our clients and being a part of the team. You’re our focus.

Z  is for zeal. We’re passionate and curious.